At the June 1983 Consumer Electronics Show in Chicago, Commodore International announced a cut in the wholesale price of its Commodore 64 (C64) computer from $360 to $199. This move was the latest salvo in a price war initiated the previous August by Commodore’s arch-nemesis, Texas Instruments, which announced a $100 rebate on its TI-99/4A computer, bringing its effective price down to $199. This had been TI’s attempt to undercut Commodore’s VIC-20, the predecessor to the C64, which was then priced at $239. But now that Commodore had brought the price of the newer and more capable C64 down to $199, TI was boned.

When Computer Chronicles debuted as a national program in the fall of 1983, the IBM Personal Computer dominated what was then still called the microcomputer market. But the PC standard had yet to cement itself as the only approach to small business computers. Hewlett-Packard, one of the original Silicon Valley companies, offered its own MS-DOS machine, the HP-150 Touchscreen Personal Computer. Cyril Yansouni, the general manager of HP’s personal computer division, appeared in the inaugural Chronicles broadcast to demonstrate the HP-150 and explain how its touchscreen display and 3.5-inch floppy disk drives help drive the evolution of the micro forward.

There were three basic means of distributing software in the 1980s: retailers, mail-order catalogs, and bulletin board systems (BBS). The latter provided the earliest form of “online” distribution, albeit one that was difficult to commercialize. After all, a developer couldn’t ask users to post their credit card number on a BBS.

But you could attach a message to a program uploaded to a BBS that invited people to pay you for software they found valuable. That’s exactly what Andrew Fluegleman did in 1982. Wendy Woods profiled Fluegelman in a January 1985 Computer Chronicles episode that I previously covered. His IBM PC communications program PC-Talk became the first example of “shareware” (although Fluegelman used the term “freeware,” which he trademarked.)

In 1980, Mattel Electronics released the Horse Race Analyzer, a calculator-type device that promised to help you pick winning horses at the track. Developed by a former cosmetics marketing executive and a college mathematics professor, a Mattel executive claimed you would get a better return using the Analyzer to place winning bets than from purchasing U.S. government Treasury Bills. But at an initial retail price of $100, the device failed to match the success of Mattel’s earlier handheld games. Yet the Horse Race Analyzer continued to be sold for more than a decade after Mattel Electronics itself collapsed and even made a brief appearance on a March 1987 Computer Chronicles episode.

Tax preparation software was always a favorite topic of Computer Chronicles. This next episode from March 1988 included some returning guests and updates to several products featured in prior shows. As I discussed in an episode of the Chronicles Revisited Podcast, this was a period when a number of small developers competed in the tax preparation software market. We would not start to see the industry consolidation towards TurboTax under Intuit for another 5 or 6 years.

At the 1985 summer Consumer Electronics Show, Jack Tramiel’s Atari Corporation demonstrated a CD-ROM drive running the Grolier’s KnowldegeDisc, a digital version of the Grolier’s encyclopedia based on software created by Gary Kildall’s Activenture, Inc. At the time, Tramiel and his team said they would soon ship a working CD-ROM drive for its new Atari 520ST computer that would cost no more than $500.

It was a ludicrous promise. The companies actually developing CD-ROM players in late 1985, such as Sony, Hitachi, and Philips, were all quoting retail prices of between $700 and $1,000. Even Tramiel knew that he wouldn’t be able to deliver a $500 CD-ROM drive in 1985. That didn’t stop him from continuing to promise it in 1986 or 1987 or 1988, however.

In the late 1970s and early 1980s, WordStar was the gold standard for word processors on microcomputers. The publisher of WordStar, MicroPro International, was one of the first successful computer software companies. But as the early CP/M machines gave way to the MS-DOS-based IBM Personal Computers, WordStar quickly lost market share to an upstart rival, WordPerfect. To add insult to injury, WordStar also faced a split in its loyal customer base thanks to a clone backed by longtime Computer Chronicles contributor George Morrow. While WordStar survived, it never again thrived.

Ethan Johnson, a Chicago-based computer and video game historian, recently released the sixth episode in his Play History series, which chronicles the origins of video gaming all the way back to the 1940s. In this most recent episode, Johnson looks at the development of the first dedicated computer monitors in the 1970s and the pioneering work done at two organizations, Xerox PARC and the Stanford Research Institute, which should be familiar to any viewer of early Computer Chronicles episodes.

In February 1987, Compute! magazine published the first hands-on look at the Amiga 2000. Released just 18 months after the original Amiga, Commodore International’s new model was a spec bump rather than a next-generation computer. Still, Compute! assistant editor Philip I. Nelson seemed duly impressed. He praised the 2000’s low price ($1,500 without a monitor) and the presence of multiple IBM PC-compatible expansion slots. Commodore even offered an optional “Bridge” card enabling the Amiga 2000 to directly run PC software. Nelson saw this as critical for attracting “professionals who bring their work home.”

In 1985, Broderbund released Science Toolkit, a unique combination of hardware and software that enabled students to conduct simple experiments using an Apple II computer. Science Toolkit was an early example of ‘Microcomputer Based Labs’ or MBL, a concept first developed by Dr. Robert Tinker, a legend in the field of science education. While Tinker’s own efforts to commercially develop MBL–later known as ‘probeware’–fell short, Broderbund enjoyed success with Science Toolkit in the late 1980s, thanks largely to the company’s ability to market and distribute Apple II products to the educational market. This marketing effort included not one, but two glowing reviews for Science Toolkit on Computer Chronicles from Stewart Cheifet and Paul Schindler, respectively.