When Apple released the Macintosh–later known as the Macintosh 128K–in January 1984, its main selling point was the graphical user interface (GUI). Although the original Macintosh operating system’s GUI was largely based on what Apple deployed on the Lisa a year earlier, the company believed the new machine’s lower price point would make the interface more accessible to a larger audience.

Of course, the Macintosh was not exactly cheap, even by 1984 personal computer standards. As Gregg Williams noted in the May 1984 issue of Byte magazine, a “usable” Macintosh system, including a second disk drive and basic office software, would cost $3,879. This was nearly $1,000 more than the price Apple quoted for the same setup a few months earlier, Williams noted, and it undercut Steve Jobs’ marketing claims that the Macintosh would be “something really inexpensive so that everyone can afford it”