At the June 1983 Consumer Electronics Show in Chicago, Commodore International announced a cut in the wholesale price of its Commodore 64 (C64) computer from $360 to $199. This move was the latest salvo in a price war initiated the previous August by Commodore’s arch-nemesis, Texas Instruments, which announced a $100 rebate on its TI-99/4A computer, bringing its effective price down to $199. This had been TI’s attempt to undercut Commodore’s VIC-20, the predecessor to the C64, which was then priced at $239. But now that Commodore had brought the price of the newer and more capable C64 down to $199, TI was boned.