When Apple released the Macintosh–later known as the Macintosh 128K–in January 1984, its main selling point was the graphical user interface (GUI). Although the original Macintosh operating system’s GUI was largely based on what Apple deployed on the Lisa a year earlier, the company believed the new machine’s lower price point would make the interface more accessible to a larger audience. Of course, the Macintosh was not exactly cheap, even by 1984 personal computer standards.
Since the 1990s, word processing has largely been dominated by Microsoft Word. That’s not to say no alternatives exist. But that’s the thing–they are alternatives to Word, which has essentially been the default for most people who use word processing, particularly in a business setting. Of course, Word didn’t start out on top. It was first released in October 1983. At that time, the dominant word processing program was WordStar, which had already been on the market for several years.